Our mission is to grow a brand centered around the joys of being a Rad Dad including rad clothing, surf, yoga, and baby products.

Our values are centered around fitness, sustainability and being the best fathers we can be. 

LAND AND OCEAN MINDED

We care deeply about the land and ocean. Every product we make is environmentally friendly. We spend so much time in the outdoors and the ocean we want to ensure we can pass these invaluable resources to our children and their children. 

CHARITIBLE

For every dollar of profit, we donate 10% to the Surfrider Foundation. We want our customers to help the cause to keep our oceans clean and alive.